Apple looking to enter the AR market


If you like having the latest Apple product, be sure to stay updated with the new iPhone 8 as Apple is looking to implement augmented reality features, among others, in their new phone.

Apple already has a team of engineers working on the new tech such as Mike Rockwell, who ran the hardware at Dolby and Dan Riccio, who is the head of the iPhone and iPad hardware. Also on board are a number of individuals poached from Microsoft's HoloLens team and Facebook-owned Oculus. Talk about your rock star team!

The company also made moves in acquiring several AR-focused technology companies which include PrimeSense and FlyBy.


Bloomberg's Mark Gurman reports that:

Apple is exploring implementing the ability to take a picture and then changing the depth of the photograph or the depth of specific objects in the picture later.
Another feature would isolate an object in the image, such as a person's head, and allow it to be tilted 180 degrees.
Augmented reality abilities are also being talked about, which include the ability to place virtual effects and objects on a person, much the way Snapchat works.



Up until now, the AR and VR market was mostly in the hands of Microsoft, Google, Facebook, Sony, Samsung, HTC and others with Apple not paying much attention to it. However, CEO Time Cook, believes that AR will surpass VR and will become a better technology for everyone. 

Even though Apple may be late to the AR and VR scene, the iPhone 8 could put them ahead of the competition, mostly because of their existing large user base.

Source: The Verge